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Celebrities
2025-07-22T07:12:39+00:00
Tanzanian star Diamond Platnumz has revealed that he turned down a USD250,000 offer from Jay‑Z’s Roc Nation, opting to stay with his USD5 million 360‑degree partnership with Warner Music. The announcement underscores shifting power dynamics in the African music industry and what it means for emerging‑market artists.
Diamond Platnumz
Music
23 Jul 2025
A new class of African artists is stepping onto the global stage in 2025 - cutting bold deals, launching imprints, and expanding the continent’s musical reach. From Ethiopia to Nigeria to Kenya, their signings reflect a growing industry appetite for local home-grown talent and long-term creative partnerships.