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This Valentine’s season, Pulse Kenya takes a moment to celebrate a love story that’s as sweet as milk tea itself; our partnership with Brookside Dairy.
This duo has created magic together, and the “Chai Kweli Ina Brookside Dairy Best” campaign, crowned the Most Preferred Marketing Campaign of the Year in 2024 in the Kenya Beverage Excellence Awards is a perfect example of what happens when creativity, innovation, and trust come together.
It’s a relationship between two brands that understand the pulse of the Kenyan consumer—and the heart of a good campaign.
Why Pulse and Brookside Are the Perfect Match
In the world of marketing, chemistry is everything, and Pulse and Brookside have it in abundance.
Just like the perfect blend of milk and tea, Pulse knows how to mix traditional, time-tested values with fresh, exciting innovation.
Brookside has been a beloved brand for over 30 years, and Pulse knows exactly how to bring its timeless products to life for today’s digitally savvy audience.
Together, we’ve created a lasting connection with Kenya’s Gen Z and millennials, who are looking for more than just a product, they’re looking for brands that speak their language, understand their culture, and tell stories that resonate.
A Sweet Victory
Our campaign, launched in July 2024, was designed to spark joy and create engagement, and it did just that.
The “Chai Kweli Ina Brookside Dairy Best” campaign captured the attention of consumers and turned them into passionate fans.
The results? 7 million engaged chai lovers on Facebook, 5.4 million on Instagram and to crown it a a +5% increase in market share, making Brookside the leading long-life milk brand in Kenya.
But it wasn’t just about the numbers, it was about the love we saw in every share, comment, and repost from the chai fans.
Speak to the Heart
At Pulse, we understand the power of storytelling, and we know that great campaigns are built on emotional connections.
This Valentine’s season, we are reminded that consumers don’t just want to buy products; they want to fall in love with them. And that’s exactly what Pulse and Brookside have done.
By understanding the culture, the humour, and the unique aspirations of young Kenyans, Pulse was able to craft a campaign that felt genuine, fun, and ultimately unforgettable.
We know that when you combine nostalgia with fresh, engaging content, you can create something that feels as heartwarming as a cup of your favourite chai.
Whether it’s creating more campaigns that speak to the heart of the consumer or continuing to innovate and grow together, Pulse and Brookside are committed to building a relationship that will stand the test of time.
This Valentine’s season, we celebrate not just a successful campaign, but an incredible partnership.
Together, Pulse and Brookside are more than just business partners. We’re a match made in heaven, and we can’t wait to see where this journey takes us next.