Fruit of the Loom understands this feeling of discomfort more than most, which is why they created the perfect pair of boxer briefs designed to help you stay cool and fresh during those hot, sweaty days. The new COOLZONE boxer brief has a breathable mesh fly that promotes airflow and ventilation, providing maximum comfort and support all day long. The breathable mesh fabric also comes with the brand's signature Dual Defense technology that helps wick moisture (keeps you dry) and prevent bad odor from forming.
Not only did Fruit of the Loom come out with summer's must-have underwear, but the brand is taking their latest boxer briefs to some of the hottest music festivals all over the U.S. Their first stop was at Hangout Festival in Gulf Shores, AL, where they gave attendees a chance to try the underwear for themselves and engage with their onsite activation at the 3-day event. Guests were treated to free samples of the COOLZONE boxer briefs as well as a free sailboat ride to highlight the underwear's airflow. The next stop on the brand's summer music festival tour? Keep your eyes out for Fruit of the Loom's Blimp Eclipse at Firefly Music Festival.
The boxer briefs come in regular, short, and long-leg styles that never ride up, and are available in a variety of different colors and patterns in sizes S-3XL. You can shop a pair now at Fruit of the Loom's website .