Pulse Mix

Longevity and consistency—two words that hold the secret to trading, according to Michael Stark, <a target="_blank" class="editor-link" href="https://www.exness.com/">Exness </a>Financial Content Leader.

In the second episode of the Born to Trade podcast, Michael shares his thoughts on the evolving trading landscape, the importance of risk management, and why staying in the game matters more than short-term wins.

<h3>Experience, consistency, and the journey of a trader</h3>

With over a decade of trading experience, Michael Stark modestly describes himself as "moderately experienced." However, his journey reveals lessons that go far beyond the years. He explains that longevity, combined with consistency, is key.

It’s good to be trading for a long time, but if you’re constantly going from ups and downs instead of maintaining some reasonable level of consistency, you won’t get far.

For Michael, trading growth isn’t just about time in the market but sustaining a disciplined approach over that time.

Michael recalls the early years of his trading journey as challenging: "Trading is not for everybody. You need to persevere and have the right mindset."

He notes that the most consistent traders are those who can admit when they’re wrong and learn from their mistakes.

<h3>Trust, transparency, and the evolution of trading</h3>

Michael believes trust in the industry has undergone a crucial shift. &quot;Back in 2013, there were many small brokers, many of them dubiously regulated. Now, the trend toward audited financial statements and reliable reviews means trust in brokers has improved significantly.&quot;

This transparency is not just a bonus—it’s a necessity. He adds that trading costs, swap rates, and widening spreads can dramatically affect trading longevity.

Transparent brokers like <a target="_blank" class="editor-link" href="https://www.exness.com/">Exness</a>, which provide consistent trading conditions and clear cost structures, play a significant role in a trader’s long-term journey.

<h3>The thrill of trading and real-time market reactions</h3>

So, what keeps Michael passionate about trading after 11 years? The unpredictability of the markets.

<blockquote>Trading allows you to see the effects of politics, diplomacy, and economic decisions in near real-time. Watching how markets react to these global events is thrilling, but you must keep the excitement in check. Trading should always be logical, not emotional.</blockquote>

<h3>Why risk management defines longevity</h3>

A significant part of <a target="_blank" class="editor-link" href="https://www.exness.com/">trading</a> longevity comes down to disciplined risk management. Michael stresses the need for setting hard limits: "I set a 10% maximum loss per month, 5% per week, and 2% per day. My profit limits are double these figures. Over time, the law of averages works in your favor."

According to Michael, one of the biggest mistakes traders make is ignoring risk management principles.

<blockquote>Many traders close profitable trades too early while letting losses run unchecked. It’s vital that the potential loss from any trade is never bigger than the potential profit.</blockquote>

<h3>Longevity beyond capital: Managing emotions and expectations</h3>

While capital can keep a trader in the markets, Michael believes mindset is what defines longevity. He explains that greed is a common downfall, as many traders have unrealistic expectations, hoping to double their balance in no time. Real consistency, he notes, comes from managing those expectations and exercising caution.

He shares a defining memory: "During the Swiss franc crisis, brokers went bankrupt, and traders lost life savings."

His cautious approach means stepping back to understand what is happening before making decisions. Sometimes, being too aggressive can cost you everything.

<h3>Choosing the right broker: Trust first, costs second</h3>

Michael emphasizes that while low trading fees matter, trust should always come first when choosing a broker. He explains that a low spread is meaningless if the broker is untrustworthy and unreliable with withdrawals. Trustworthiness, followed by execution quality and platform functionality, should be top priorities.

To ensure longevity, traders must monitor trading costs closely by using trading calculators to estimate spreads, pip values, and swap rates. Over time, these costs add up and directly affect profitability.

<h3>Final thoughts: Longevity is a journey, not a destination</h3>

Michael’s perspective on trading longevity is clear: it’s about staying consistent, managing risks, and learning continuously.

"Longevity doesn’t mean trading forever; it means trading smart. Set realistic expectations, choose the right broker, and always manage your risks."

Watch the second episode of the Born to Trade podcast with Michael Stark to catch the full conversation.

#FeatureByExness

Is longevity the key to trading? Exness' Michael Stark shares his insights

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Chief Executive Officer of&nbsp; game-changing product development house, software engineering enclave, research centre, and innovation service hub, Heritors Labs Limited, Derrydean Dadzie, has made a rallying call on African nations to prioritise the commercialisation of innovation and research outcomes to foster sustained prosperity and to enhance the global competitiveness of the continent.

Speaking at the second edition of the Africa Research and Innovation Commercialisation Summit (ARICS 2025) held at the Holiday Inn Hotel in Accra, he stated that Africa can no longer be a spectator in the global innovation race.

&ldquo;We must move from intention to execution, from research papers to robust products, from ideas to industries, and from dependency to dominance.  Our future is not something to wait for; it is something to build on,&rdquo; he charged.&nbsp;

Now in its second year, ARICS has become a platform for stimulating conversations and activating real action towards the creation of innovation economies that will drive Africa's prosperity and global value.

This year&rsquo;s edition was held on the theme: &ldquo;From labs to markets; scaling industry uptake of innovation and research outcomes&rdquo;, and convened the continent&rsquo;s eminent innovators, researchers, business community and policymakers.

According to Mr. Dadzie, the theme reflected the aspirations of a generation; a demand that will break the silence between research and industry and convert intellectual capital into an industrial market.

“We must prioritise&nbsp;innovation and commercialisation and transform&nbsp;our innovation transfer processes.&nbsp;This will enable scientists,&nbsp;innovators, and researchers&nbsp;to share, trade,&nbsp;mobilise innovation resources&nbsp;across borders&nbsp;with ease and transparency,” he added.

Mr. Dadzie further indicated the commitment of Heritors Labs, and its funder RISA Fund as well as strategic partners to championing the agenda of moving research and innovations from labs to markets by building collaborative bridges with key ecosystem players.&nbsp;

ARICS is a flagship gathering of researchers, innovators, the business community and policymakers to discuss practical solutions and roadmaps that will instigate the commercialisation of research and innovations for the broader economic gains.

The two-day summit featured interactive and insightful presentations from seasoned ecosystem experts, engaging panel sessions on accelerating Africa&rsquo;s industrial transformation; the harmonisation of research and innovation policies; as well as artificial intelligence and machine learning opportunities for Africa.

Speaking at the summit, the CEO of the KenyaNational Innovation Agency, Dr Tonny Omwansa, emphasised the urgent need to bridge the gap between research and commercialisation, highlighting that innovation must be more than just ideas on paper.

"We could be talking a lot about innovations that should come out of research, but what does it practically take to move these things to commercialisation? Rubber meets the road, and the answer is the people." he stated, underscoring the need for talent, leadership, and an ecosystem that supports innovation.

He further stressed the importance of institutional strength in driving Kenya’s innovation agenda. "If we can't measure our capacity to commercialise, then we cannot improve our systems of commercialisation. Until we build strong cultures and systems in our institutions, we are not going nowhere."

According to him, building institutions that foster entrepreneurship and innovation is critical to ensuring that research translates into real-world impact.

On the role of education in shaping future entrepreneurs, Dr Omwansa posed a critical question: "In the entrepreneurship education of your own institution, do you think we are building people to get a grade, or are we building people to become founders and create SMEs?"

He urged academic institutions to shift from theoretical learning to practical, hands-on entrepreneurial training that equips young innovators with the skills to build sustainable businesses.

Vice president of Heritors Labs, Kofi Ocloo, in buttressing the need for scaled industry uptake of research works, called for urgent steps to entrench commercialisation of innovation and research outcomes across the continent.&nbsp;

“Our local industry and entrepreneurs travel abroad for solutions when home-made solutions remain in our labs. As stakeholders, we must ensure that research is transformed into solutions that change lives across the continent,” he said.

Among several recommendations, speakers at the summit called for structured and safe teaching models that will support the transition of universities into dynamic hubs for innovation and entrepreneurship.

They also suggested the training of institutional leaders to serve as champions of research commercialisation across the continent.

On his part, the country technical lead for the RISA Fund in Ghana, Gameli Adzaho, said that ARICS 2025 was the right to advance discussions towards scaling innovation commercialisation within the African research value chain.

He urged cross-border collaborations and actions that will facilitate the adoption of home-made solutions, whilst assuring stakeholders of the fund&rsquo;s resolve to support interventions that seek to advance commercialisation, including roping in rural communities, closing gender gaps, and empowering young researchers and innovators.

&nbsp;#FeaturebyHeritorsLab

Heritors Labs Limited CEO Derrydean Dadzie

#FeaturebyHeritorsLab

Time to unleash Africa’s ingenuity for lasting prosperity and boosted global value

Cape Town hosted the authoritative SiGMA Africa forum from March 10 to 12, and the global betting company <a target="_blank" class="editor-link" href="http://1xplayers.com/GRmL8g2X">1xBet</a> was at the center of the grand event.

Traditionally, a productive business atmosphere prevailed at the brand’s booth, where managers communicated with long-term partners and got acquainted with new clients.

The key to effective networking was a friendly environment with interactive entertainment. The 1xBet booth had a bar, so every guest could relax a little while enjoying a delicious cocktail.

The brand team also held a drawing for valuable gifts. The lucky winners received an iPhone 16 Pro, AirPods Max, and the company’s branded merchandise.&nbsp;

The managers communicated with booth visitors and demonstrated the effectiveness of the <a target="_blank" class="editor-link" href="https://1xbetaffiliates.net/?utm_medium=global_events&amp;utm_source=exhibition&amp;utm_campaign=multigeo&amp;utm_content=2025">1xBet Affiliate program</a>, which unites more than 100,000 partners. Affiliate program participants have taken their businesses to a new level and receive the most profitable commission — up to 50% from each referred player.

An exclusive party, The ART OF MONEY, was held as part of the SiGMA Africa forum. This unforgettable event became the manifestation of the union of art and gambling. 1xBet partners enjoyed the luxury atmosphere surrounded by thematic installations and photo zones.

Africa is a key region for 1xBet, so the company actively implements crucial social projects, supports local sports, and cooperates with CAF. In addition, 1xBet promotes African culture and is a long-term partner of the talented musician Davido and many other artists.

SiGMA Africa has become an essential event for the whole region, and the scale of the forum is growing each year. The 1xBet team would like to thank the event organizers for a perfectly done job and the speakers for their interesting presentations.

See you at the 1xBet booth next year!

1xBet is an international company with 18 years of betting and gambling experience, listed among the leading bookmakers in Africa. The brand actively supports sports on the continent and is an official partner of the Confederation of African Football (CAF) and all tournaments held under its auspices. 1xBet partners with leading clubs and sports federations across Africa, organizing amateur competitions and helping young talents reach their potential.

The 1xBet global partners list includes FC Barcelona, Paris Saint-Germain, and FIBA. The brand&rsquo;s platform is available in 70 languages and attracts over 3 million players monthly. Millions of users in Africa bet on major sports events and enjoy the best online games.

Furthermore, the brand is closely associated with the African entertainment industry and collaborates with many of its stars. The legendary Nigerian singer Davido is the 1xBet ambassador, epitomizing the brand&rsquo;s connection with sports and fun. The company&rsquo;s achievements were recognized with prestigious awards, including winning Sportsbook of the Year – Africa and Best on Mobile 2025 at the SiGMA Africa Awards and Affiliate Company of the Year at the International Gaming Awards 2024.

SiGMA Africa 2025 was organized by the international company SIGMA Group and became the continent&rsquo;s largest profiled exhibition. Over 2,500 delegates, 150 speakers, and 550 operators participated in the forum. SIGMA Group has a strong presence in Europe, Asia, Africa, and Latin America, with a strong presence in each region.

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1xBet explores new horizons at the prestigious SiGMA Africa exhibition

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Smirnoff is thrilled to announce the highly&nbsp;anticipated return of the Smirnoff Battle of the Beats (SBOB) finale, where <a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/entertainment/music/12-djs-from-nairobi-selected-for-next-round-of-smirnoff-battle-of-the-beats-2024-2024112007423395452">Kenya’s&nbsp;top DJ talent will battle for supremacy</a>.

This year’s finalists—KJ The DJ (Rift Valley&nbsp; Region), DJ Rattihy (Coast Region), DJ Kryptic (Mt. Kenya Region), DJ Insta (Lake&nbsp; Region), and DJ Klasiq (Nairobi Region)—will go head-to-head in a thrilling showdown. Running from March 21st to April 18th, 2025.&nbsp;&nbsp;

This season’s grand finale promises to be the most thrilling yet, as Kenya’s top DJs&nbsp; battle it out for the coveted SBOB Grand Winner title.

DJ Kryptic - SBOB  Mountain Kenya Region Winner

Set to unfold over four high energy episodes, the competition will push contestants to their limits in creativity, technical prowess, and audience engagement.&nbsp;

The journey to the finale kicks off on Friday, March 21, 2025, with the Round of 5&nbsp;Qualifier Stage, where the five finalists will go head-to-head in a high-stakes&nbsp; elimination round.&nbsp;&nbsp;

The competition heats up with the Round of 4 Knockdown Stage on Friday, March&nbsp;28, 2025, followed by the Round of 3 on Friday, April 4, 2025, leading to the highly anticipated Final Battle on Friday, April 11, 2025.

The grand winner will be&nbsp;announced on Friday, April 18, 2025. Audience participation will be at the heart of&nbsp; the competition, with viewers casting their votes to save their favourite DJs in each&nbsp;elimination round.&nbsp;

READ: <a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/entertainment/music/dj-klasiq-crowned-smirnoff-battle-of-the-beats-nairobi-winner-2025010816001411039">DJ Klasiq crowned Smirnoff Battle of the Beats Nairobi winner</a>

The SBOB Grand Winner will walk away with an exclusive DJ Deck, a Mac Book&nbsp; Laptop, a 2 TB Flash Disk, headphones and a Flight Case, ensuring they have the best&nbsp; tools to elevate their DJ career.&nbsp;

“At Smirnoff, we have always believed in celebrating and elevating the culture of&nbsp;music and nightlife. Through Smirnoff Battle of the Beats, we have created a platform&nbsp;that not only showcases the best DJ talent across Africa but also provides them with&nbsp;opportunities to grow, network, and establish themselves in the industry," said&nbsp; Jonathan Rutto, Shopper Manager EABL.&nbsp;

Rattihy the DJ - SBOB Coast Region Winner

The showdown will reach its climax on Friday, 11th April 2025, when the SBOB Finale&nbsp;Winner will be crowned in an unforgettable Smirnoff™ themed celebration.&nbsp;

The night will feature: Epic DJ performances by the top two finalists, a live interview&nbsp; with Smirnoff brand representatives and exclusive behind-the-scenes stories from&nbsp; contestants.

As the curtains close on another thrilling season, one DJ will rise above the rest to claim the SBOB title, securing not only bragging rights but also a major leap in their music career.&nbsp;

KJ THE DJ - SBOB Rift Valley Region Winner

Follow the Smirnoff Battle of the Beats action on TV47 and across all Smirnoff Ke digital platforms. Engage, vote, and celebrate as we crown Kenya&rsquo;s next DJ superstar!&nbsp;

#FeatureBySmirnoff

Smirnoff Battle of The Beats finale returns: Kenya’s top Djs face off in the ultimate showdown

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Safaricom has today announced plans to host a never been done before 18-hour concert in celebration of <a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/business/m-pesa-celebrates-18-years-of-financial-innovation-officially-unveils-investment-product-2025030710003892658">Kenya’s leading mobile money platform, M-PESA, turning 18.</a>&nbsp;

Set to take place at Uhuru Park on 21st March 2025, this event promises to be an unforgettable experience and will feature Kenya’s top artists, DJs, and exciting activities that will be a celebration of the journey of M-PESA.

This is not just a birthday concert, but a heartfelt "thank you" to the millions of Kenyans who have embraced M-PESA, transforming it from a simple money transfer service to a cornerstone of the nation’s economy.

READ: <a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/business/domestic/detailed-overview-of-m-pesa-transaction-fees-2025010708352411592">Detailed overview of M-PESA transaction fees</a>

This celebration embodies the spirit of M-PESA's journey and will be a truly Kenyan cultural experience.

"This concert is our way of celebrating the profound impact M-PESA has had on the lives of Kenyans and expressing our deepest gratitude to every Kenyan who has been part of this incredible journey over the last 18 years. As the biggest supporter of Kenya’s creative economy we look forward to creating a platform where Kenyan’s can showcase their talents and earn from their craft. " said Dr Peter Ndegwa, Safaricom CEO.

Attendees can expect 18 hours of unforgettable entertainment and experiences as Safaricom lights up Uhuru Park.

Over 18 of Kenya's top deejays, including DJ Grauchi, CNG, Dj Dream, Kriss Darlin, DJ Kalonje, DJ Redbone, DJ IV, Sir M, Mista C, G-Money, Suraj, Dj Krowbar, Dj Slim D, Dj Euphoric, Dj Maurice Pro, Dj Xclusive, Djay Daffy and MC Gogo, Dj Moh Spice, Dj Andre, Dj Nijo, MGM, and Dj Moz will keep the crowd moving with non-stop beats by the hour.

They will be backed by some of Kenya’s biggest emcees, including MC Kibunja, Gudah Man, Kwambox, Tallia Oyando, Lion and Mbusi Deh, Azeezah, Lotan, MC Hype Ballo, and Willy Tuva.

The Alfa House and The Cluster dance crews will also be performing on stage as part of the celebrations.

There will also be electrifying performances featuring top Kenyan artists including Karura Voices, Muringe, Kodong Klan, Njerae, Mejja, Jua Cali, Femi One and Khaligraph Jones who are all set to deliver their chart-topping hits.

Safaricom celebrates 18 years of M-PESA with an 18-hour concert

READ: <a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/business/domestic/2-key-measures-safaricom-has-taken-to-protect-customer-data-2024112007132346260">2 key measures Safaricom has taken to protect customer data</a>

Gates open at 2:00 pm, and members of the public will gain entry by buying the 20 bob M-PESA birthday bundle on the M-PESA App on the concert day.

Beyond the music, concert goers expected to be in attendance can immerse themselves in interactive displays showcasing M-PESA's remarkable journey, participating in engaging activities, and seizing opportunities to connect with the vibrant community that has made M-PESA a national success.

#FeatureBySafaricomMPESA

#FeatureBySafaricomMPESA - The concert is a celebration inviting all Kenyans to come together to mark this milestone as Safaricom expresses gratitude for 18 incredible years.

What Safaricom hopes to achieve in 18-hour concert at Uhuru Park

Kenyan Gen Zs are rapidly adopting artificial intelligence (AI) tools to enhance their daily lives, build careers, and stay competitive in a fast-evolving digital landscape. From creative endeavours to practical problem-solving, AI is becoming an essential resource for this dynamic generation.

As a significant demographic driving digital trends in East Africa, Kenyan Gen Zs are at the forefront of AI adoption. Recent data from a Google Kenya report reveals that AI could contribute $2.4 billion to Kenya's economy.&nbsp;

Furthermore, search trends indicate a surge in AI-related interest: searches for &quot;AI&quot; increased by 150% in 2024 compared to the previous year, &quot;how to use AI&quot; nearly doubled (+90%), &quot;what is AI&quot; rose by 60%, and searches for &quot;AI course&quot; and &quot;AI jobs&quot; have more than doubled and tripled, respectively.&nbsp;

This demonstrates a strong desire among Kenyans to understand and leverage AI.

Here are seven key AI hacks that are enabling Kenyan Gen Zs to unlock opportunities, boost creativity, and streamline their daily routines:

A person texting while using their laptop

<h3>Get Inspired, Plan Big Ideas, and Find Your Creative Spark</h3>

Whether you're brainstorming a new fashion collection, writing song lyrics, or mapping out a podcast series, AI tools like Gemini are becoming powerful creativity boosters. Gemini doesn’t just generate ideas — it can refine them, offer new angles, and help creatives think bigger.&nbsp;

With the recent release of Gemini 2.0 Flash, now available to all Gemini app users on desktop and mobile, everyone can discover new ways to create, interact, and collaborate.&nbsp; For instance, if you&rsquo;re an aspiring designer, you could ask Gemini for colour palette ideas based on Kenyan street style or find storytelling tips for promoting your collection.&nbsp;

If you&rsquo;re planning a trip, Gemini can help you create a detailed itinerary with food, culture, and adventure tips customized for your interests.&nbsp; It&rsquo;s like having a creative partner that sparks fresh ideas and helps you bring them to life.&nbsp;

Leveraging the updated Gemini 2.0 Flash, you can experience enhanced creative collaboration and explore even more innovative possibilities.

Businesswoman holding her laptop by the Nairobi city skyline

<h3>Structure Your Thoughts and Stay Organized with Smarter Notes</h3>

For busy Gen Zs juggling studies, side hustles, and content creation, organizing ideas can be tricky. Tools like NotebookLM simplify this by helping users create clear, structured notes and summaries.&nbsp;

A new Audio Overviews feature takes this even further — summarizing your notes into podcast-style recaps that let you listen to key points on the go.&nbsp;

Whether you&rsquo;re a content creator brainstorming viral video ideas or a student revising for exams, this feature allows you to review key insights in minutes rather than re-reading pages of notes.

<h3>Find Lost Photos, Receipts, and Memories — Instantly</h3>

Ever struggled to find that screenshot of your Jumia receipt or that perfect picture of your last birthday party? With Ask Photos, powered by Gemini, you can now search your photo library with natural language prompts.&nbsp;

Instead of scrolling endlessly, just type: &quot;Show me my concert photos from December&quot; or &quot;Find my shoe receipt from March.&quot;The tool retrieves your images instantly — perfect for tracking expenses, remembering special moments, or saving time when you're in a rush.

<h3>Turn the Web Into Your Personal Research Assistant</h3>

Forget endless clicking between tabs — AI Overviews now brings key insights directly to the top of your search results.&nbsp;

Whether you're researching the best skincare routine, trying to understand investment basics, or learning how to create a business pitch, AI Overviews simplifies complex information into clear, actionable summaries.&nbsp;

For Gen Z's managing side hustles, this is a game-changer — imagine typing &quot;How to write a winning business proposal&quot; and getting key points, sample structures, and helpful tips without digging through multiple pages.

<h3>Learn New Skills or Fix Everyday Problems with Real-Time Guidance</h3>

From nailing a flawless makeup look to fixing a broken charging cable or practising for a job interview, Gemini Live is fast becoming a trusted guide for Gen Zs in Kenya.&nbsp;

Offering real-time conversational support, Gemini Live walks you through step-by-step instructions tailored to your needs. For example, if you&rsquo;re struggling with a new hairstyle, Gemini Live can provide visual guidance and easy-to-follow instructions.&nbsp;

Trying to practice public speaking? Gemini Live can even simulate mock interviews or offer feedback on your pitch — helping you build skills without paying for expensive tutors or classes.

<h3>Solve Everyday Problems with Visual Search</h3>

For Gen Zs who love exploring fashion, food, or tech, Google Lens is changing the way they discover new ideas.&nbsp;

Snap a photo of a trendy outfit, a cool sneaker design, or even a Kenyan dish you&rsquo;ve never seen before — and Lens will identify it, offer styling ideas, or suggest recipes you can try at home. Trying to repair your tech? Lens can also recognise product labels, provide troubleshooting steps, or recommend where to buy spare parts.&nbsp;

It&rsquo;s an all-in-one tool that makes discovering new ideas and solving everyday problems effortless.

Level Up Your Knowledge with Gemini Deep Research

Tired of endless tabs and scattered info? Gemini Deep Research gets you straight to the facts. Picture this: you're designing a streetwear line inspired by Ankara.&nbsp;

Instead of drowning in Google searches, you ask Gemini: &quot;Ankara print history in Nigerian fashion, key designers, current trends—give me the breakdown.&quot; Boom! Gemini pulls info from legit sources, drops the essential knowledge, and even suggests designers to stalk (for inspo, of course).&nbsp;

It's like having a research cheat code that turns you into an instant expert. Whether it&rsquo;s a business idea, a cultural deep dive, or just winning an argument online, Gemini Deep Research cuts the fluff and delivers the real deal. You're not just scrolling; you're mastering.

7 smart career hacks Gen Zs in Kenya are using to get ahead

Kenya’s Gen Zs are redefining career success by leveraging artificial intelligence, digital skills training, and online networking to land jobs and grow businesses.

TECNO today unveiled the groundbreaking CAMON 40 Series in Kenya, blending cutting-edge AI innovation with professional-grade imaging to empower users to “capture life effortlessly, in every scene.”

Designed for photography enthusiasts, the series debuts as TECNO’s ultimate AI Flash Snap master, revolutionising mobile photography with full-screen capture and efficient AI features.

The CAMON 40 Series leverages intelligent capture technology to excel in any environment—from low-light portraits to fast-paced action shots.

TECNO Brand representative, Almira Khan, and Grace Shekinah, TECNO Model, testing out the new TECNO Camon 40's 50mp camera at the Sarit Centre during the Camon 40 experience tour.

TECNO Brand representative, Almira Khan, and Grace Shekinah, TECNO Model, testing out the new TECNO Camon 40's 50mp camera at the Sarit Centre during the Camon 40 experience tour.

Its AI algorithms adapt dynamically, ensuring crisp, vivid images whether you’re snapping Kenya’s vibrant street life, wildlife, or family moments. Paired with a pro-grade camera system, the device delivers studio-quality results with a single tap.

Additionally, the Camon lineup introduces Universal Tone technology, a revolutionary advancement ensuring precise skin tone representation across diverse lighting conditions and coupled with next-gen AI enhancements, the Camon 40 Series makes professional-grade photography more accessible than ever.&nbsp;

Fresh from its global debut at <a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/business/tecno-launches-the-new-camon-40-series-mwc-2025-2025031713124956604">Mobile World Congress (MWC) 2024</a>, the CAMON 40 Series has already earned accolades for technological innovation.

In Kenya, TECNO launched the series with the TECNO Experience Tour at the Sarit Centre from March 17 to 23, giving its customers the chance to experience the latest Flash Snap feature on the Camon 40 Series.

“TECNO continues to lead Africa’s mobile imaging revolution,” said Dickson Ireri, TECNO Kenya’s Training Manager during the experience tour. “The CAMON 40 Series isn’t just a smartphone—it’s a creative companion that makes professional photography accessible to everyone,” he added.

Almira Khan, TECNO brand representative and Victor Mwangi, TECNO brand consultant, check out the new TECNO Camon 40 phone at the Sarit Centre during the TECNO experience tour at Nairobi’s Sarit Centre.

Almira Khan, TECNO brand representative and Victor Mwangi, TECNO brand consultant, check out the new TECNO Camon 40 phone at the Sarit Centre during the TECNO experience tour at Nairobi’s Sarit Centre.

The CAMON 40 Series is now available nationwide at TECNO-exclusive stores. Prices range from Sh24,999 to Sh34,999 at all TECNO-branded stores, Jumia, Masoko, Safaricom shops, and various outlets.

#FeatureByTECNOMobile

TECNO Brand Consultant, Victor Mwangi demonstrates the functionality of the new TECNO Camon 40 phone to Almira Khan

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TECNO launches CAMON 40 series in Kenya: Redefining mobile photography with AI-powered full-scene capture

Huawei Technologies, in partnership with the National Youth Council and local leaders, has celebrated the graduation of 290 trainees from its DigiTruck digital skills training program at Oriwo Boys High School, Homa Bay.&nbsp;

The Huawei DigiTruck is a mobile digital classroom that brings free digital skills training to youth, women, and small business owners in remote areas.&nbsp;

It is a collaborative effort involving the Ministry of ICT, the National Youth Council, Kenya National Innovation Agency, Safaricom, and Computers for Schools Kenya.

The six-week program, aimed at bridging the digital divide in underserved communities, equipped 143 women and 147 men with essential skills in computer literacy, digital marketing, entrepreneurship, and online safety.&nbsp;

290 Homa Bay youth graduate from Huawei’s tech program

These skills enable participants to access online job opportunities, <a target="_blank" class="editor-link" href="How to use TikTok ads to power your small business">grow businesses, and navigate the digital space</a> securely.

Speaking at the event, Interior Principal Secretary Dr. Raymond Omollo emphasised <a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/news/local/5-digital-skills-kenyan-youth-should-master-in-todays-world-2024122110123744522">the importance of digital literacy in today's economy</a>.

“Digital skills are no longer optional, they are mandatory. Whether starting an online business, working remotely, or leveraging technology, digital literacy unlocks opportunities,” said Dr. Omollo.

<h3>Driving Digital Inclusion &amp; Innovation</h3>

The DigiTruck program plays a crucial role in fostering digital entrepreneurship and workforce development.

Adam Lane, Government Affairs and Policy Director at Huawei highlighted the program&rsquo;s impact in reaching youth outside formal education.

“We run the DigiTruck to ensure youth in rural areas have access to digital skills. I’m proud we’ve maintained an equal gender split because digital literacy is crucial for everyone in today’s economy,” said Lane.

READ ALSO: <a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/business/how-to-use-tiktok-ads-to-power-your-small-business-2025021909285953510">How to use TikTok ads to power your small business</a>

The training also featured an innovation competition, where trainees developed solutions addressing community challenges, including healthcare service delivery improvements, digital support for quarry workers, and <a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/business/latest-international-business-news-and-headlines/google-introduces-new-features-for-personal-online-safety-2024072911584690273">online safety awareness campaigns</a>.

Damada Akinyi, a participant, shared her experience and what she hopes to achieve after graduating from the program.&nbsp;

<blockquote>The skills I’ve gained, like graphic design and preparing presentations, have opened new doors. I’ve secured design jobs and earned money as I prepare for university.</blockquote>

<h3>Government Commitment &amp; Future Prospects</h3>

Dr. Omollo reaffirmed the government's commitment to expanding<a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/news/local/details-of-new-govt-initiative-finya-computer-upate-dollar-campaign-2024072916085090386"> digital skills programs </a>and called for more support from businesses and local stakeholders.

“Investing in digital education invests in people. Stronger communities mean a stronger, more prosperous Kenya,” he noted.

With their newly acquired skills, the graduates are expected to drive digital adoption, boost entrepreneurship, and increase ICT course enrollment in Homa Bay. The event concluded with a call to action for graduates to embrace their digital futures.

“This is not the end, it’s the beginning. You now have the tools to compete, innovate, and thrive in a digital world,” Dr. Omollo encouraged the graduates.

Since its inception in 2019, the DigiTruck program has trained over 6,030 youth across 36 counties, including Nairobi, Kiambu, Uasin Gishu, Marsabit, and now Homa Bay.&nbsp;

With their newly acquired skills, the graduates are expected to drive digital adoption, boost entrepreneurship, and increase ICT course enrollment

TECNO, a force in mobile innovation, reaffirmed its commitment to redefining the smartphone industry with groundbreaking AI capabilities, ultra-thin engineering, and futuristic designs at the MWC 2025 held in Barcelona Spain.

The global technology brand unveiled a slate of next-generation devices that seamlessly blend form, function, and intelligence, setting new benchmarks in the industry. TECNO has also doubled down on AI-powered photography and intelligent experiences, with the launch of the Camon 40 Series.

This latest addition to the Camon lineup introduces Universal Tone technology, a revolutionary advancement ensuring precise skin tone representation across diverse lighting conditions and coupled with next-gen AI enhancements, the Camon 40 Series makes professional-grade photography more accessible than ever.&nbsp;

TECNO launches the new Camon 40 series MWC 2025

Among the standout innovations was the TECNO Spark Slim, an ultra-thin concept smartphone that balances sleek aesthetics and powerful endurance.

Measuring just 5.75mm in thickness, the Spark Slim houses a 5200mAh battery, a feat that defies conventional engineering. This device signals TECNO’s vision for the next wave of ultra-slim smartphone design, proving that power and portability can coexist.

Also making waves was the TECNO PHANTOM Ultimate 2, a tri-fold smartphone that redefines the large-screen experience. First teased in 2024, TECNO’s physical prototype debuted for the first time at MWC Barcelona, giving attendees an up-close look at how foldable technology is evolving beyond the standard.

The triple-folding display transforms from a compact pocket-sized device into a tablet-sized powerhouse, offering unparalleled productivity and entertainment possibilities.

TECNO also introduced its Starry Optical Fiber technology, an innovation that combines ultra-fine optical fibers with mini-LED lighting embedded into the smartphone battery cover. This dynamic material creates a mesmerizing starry effect, elevating smartphone design to a whole new dimension.

Pulse Mix

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