On Thursday, WCB president Diamond Platnumz was officially introduced as Pepsi Brand Ambassador in East Africa, a deal that will see him earn millions.
The Pepsi Management in Tanzania, unveiled Chibu Dangote as the entrusted individual to promote their brand within East Africa and increase sales.
The Pepsi team also used the opportunity to introduce a 500ml bottle of their drink to the market under the tag “Mkubwa Wao”.
An Excited Diamond took to social media, expressing gratitude upon being entitled with the multi-million ambassadorial deal.
“AM SO PROUD TO TELL YOU THAT AM NOW OFFICIAL @pepsi_tzBRAND AMBASSADOR....Pia ninayo Furaha kukutambulisha katika Chupa Mpya ya @pepsi_tz iitwayo MKUBWA WAO Yenye ujazo wa Mililita 500 ambayo inapatikana kwa shilingi 600 tu..” Wrote Diamond.
Before signing the deal, Pepsi was part of the sponsors who financed Wasafi Festival in Tanzania.
Cardi B
The Wasafi Media CEO, has now joined American Rapper Cardi B who is also set to be introduced as the worldwide Pepsi Brand Ambassador.
In Africa, Nigerian Artistes Wizkid, Tiwa Savage, Di’Ja, and Davido have also worked with Pepsi as their brand ambassadors.
Apart from the Pepsi deal, Diamond is also the Brand Ambassador of Belaire Rose, a French sparkling wine produced in the Provence-Alpes-Côte d’Azur region of the South of France.