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Safaricom has appointed Peter Ndegwa, a Kenya, as its new CEO to replace the late Bob Collymore.
The appointment will be effective from April 2020.
Ndegwa previously served as CEO for Managing Director of Diageo Europe - the mother company to EABL.
His appointment was announced by Safaricom Chairman Nicholas Ng'ang'a.
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"Safaricom is pleased to announce Peter Ndegwa as CEO effective April 1, 2020. We are confident that Peter will carry on our vision of transforming lives, meeting our customers’ needs and holding us to our new commitment of being Simple, Transparent and Honest," Ng'ang'a said in a press statement.
In 2018, Ndegwa became the first African to head beer giant Diageo’s business operations in continental Europe and Russia.
Before taking the Diageo position, he served as Chief Executive of Guinness Nigeria Breweries Plc and Guiness Ghana Plc - all part of the Diageo multinational operations.
He has also served in various positions at EABL. starting out as a head of strategy, becoming Sales Director, and ultimately working at the Group's Finance Director.