Miriam Mwende

<p>Artificial intelligence (AI) is revolutionising digital advertising in Kenya, ushering in a new era of precision targeting, creative enhancement, and performance measurement. </p>

<p>Global AdTech platform Eskimi, has announced a revamp of its services, introducing AI-enabled ad campaigns set to redefine how brands connect with their audiences in the country.</p>

<h3>AI-Powered Tools Transforming Kenyan Advertising</h3>

<p>Eskimi's latest advancements include AI-powered tools such as Neurons and Lumen, designed to optimise creative assets and enhance ad performance. </p>

<p>Neurons, a neuroscience-based AI tool, enables advertisers to analyze attention heatmaps and predict whether visual content will effectively capture an audience’s interest. </p>

<p>Meanwhile, Lumen utilises eye-tracking technology to provide precise insights into how ads engage viewers, allowing brands to refine their strategies in real time.</p>

Eskimi revamps services for Kenyan advertisers: Doubling down on creativity and impact.

<p><strong>READ: </strong><a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/business/domestic/how-to-manage-the-ads-you-see-on-social-media-apps-and-websites-on-your-smartphone-2024072916121755740"><strong>Do apps &amp; websites use microphone snooping to recommend ads to you?</strong></a></p>

<p>According to Beatrice Njiraini, Regional Director for Eskimi in Kenya, these innovations mark a significant shift for the industry.<i> “To elevate our clients’ campaigns, we have significantly enhanced our services through partnerships with AI solutions, new performance measurement capabilities, and educational initiatives.”</i></p>

<h3>Measuring Brand Recall and Consumer Impact</h3>

<p>Beyond individual campaign metrics, Eskimi is introducing brand recall studies, helping advertisers assess awareness, intent, and overall brand favorability. </p>

<p>These insights will allow businesses to tailor their marketing strategies to align with consumer behavior and long-term engagement.</p>

<p>Vytautas Paukstys, CEO of Eskimi, emphasised the company's longstanding relationship with the Kenyan market, stating: <i>“Kenya was among the first countries where we launched our advertising technology solutions, and it’s rewarding to witness the progress we’ve achieved alongside advertisers and media agencies over the past decade.”</i></p>

Eskimi revamps services for Kenyan advertisers: Doubling down on creativity and impact

<h3>Educational Initiatives to Boost Digital Ad Expertise</h3>

<p>Recognising the need for upskilling in Kenya’s digital marketing sector, Eskimi has also introduced an educational training program focusing on brand advertising, user attention measurement, and strategic development. </p>

<p>Advertisers and media agencies will have access to workshops throughout the year, ensuring they remain competitive in the rapidly evolving AI-driven advertising landscape.</p>

<h3>The Future of AI in Kenya’s Digital Marketing</h3>

<p>AI-powered ad campaigns are <a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/business/domestic/is-ai-here-to-take-our-jobs-or-pile-us-with-more-work-to-do-2024072915385877926"><mark style="color: rgb(184, 0, 0); background-color: inherit;" class="pen-dark-red">not just about efficiency</mark></a>—they are about delivering highly personalised, data-driven, and impactful advertisements that drive engagement. </p>

<p>As AI continues to reshape the advertising industry, businesses in Kenya that adopt these tools stand to gain a competitive edge in reaching their target audiences more effectively.</p>

<p>With Eskimi’s investment in AI solutions and its commitment to knowledge sharing, Kenyan advertisers are now equipped to leverage AI for smarter, more impactful campaigns. This marks a crucial step towards a tech-driven future where brands can connect with consumers in more meaningful ways.</p>

Beatrice Njiraini, Regional Director for Eskimi in Kenya.

AI-powered ad campaigns are not just about efficiency—they are about delivering highly personalised, data-driven, and impactful advertisements that drive engagement.

What AI-enabled ad campaigns mean for Kenya

<p>Uasin Gishu County's Eldoret City will mark significant milestones at the end of January 2025. Just five months after the municipality was conferred city status by <a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/news/local/details-of-how-cs-muturi-pleaded-with-ruto-after-sons-abduction-2025011418014967658"><mark style="color: rgb(184, 0, 0); background-color: inherit;" class="pen-dark-red">President William Ruto</mark></a>.</p>

<p>The Office of the Data Commissioner will officially open its offices in the City on January 28th at Daima Tower, where the offices have been operational since November 2024.</p>

<p>The Eldoret regional office is the eighth jurisdiction where the government agency has a presence. In addition to Nairobi, the ODPC has regional offices in Kisumu, Mombasa, Nakuru, Nyeri, Machakos and Garissa.</p>

<p>With a Data Commissioner's regional office, residents of Eldoret will now access services that were previously only accessible through Huduma Centres.</p>

<p>The office will serve as a central hub for data protection services in the region, providing guidance and support to organisations and individuals in understanding and complying with data protection laws.</p>

Data Commissioner Immaculate Kassait during a sensitisation meeting with Regulators, membership organisations and associations on September 9, 2024

<p><strong>READ: </strong><a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/news/local/data-commissioner-moves-to-protect-politicians-leaked-private-details-2024072918091503247"><mark style="color: rgb(184, 0, 0); background-color: inherit;" class="pen-dark-red"><strong>Data Commissioner issues protocol for politicians after data breach</strong></mark></a></p>

<h3>Data Privacy Conference 2025 to be hosted in Eldoret</h3>

<p>The launch will also coincide with the 2025 commemoration of Data Privacy Day and the annual Data Privacy Conference organised by the ODPC.</p>

<p>Delegates will engage in deliberations under the theme:<i> "Safeguarding Personal Data to Spur Digital Transformation &amp; Economic Development."</i></p>

<p>The conference brings together tech industry professionals, researchers and lecturers from the world of academia, legal experts, and <a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/news/local/odpc-urges-regulators-membership-bodies-associations-to-register-as-data-handlers-2024092714380521282"><mark style="color: rgb(184, 0, 0); background-color: inherit;" class="pen-dark-red">government representatives to discuss the latest trends and advancements in data protection</mark></a>.</p>

Data Privacy Conference 2025 to be hosted between 27-28 January in Eldoret City, Uasin Gishu County

<p><i><strong>Data Privacy Conference 2025 to be hosted between 27-28 January in Eldoret City, Uasin Gishu County</strong></i></p>

<p>ODPC was established by the Data Protection Act, 2019 and is mandated to register data collectors, data processors and other data handlers in addition to sensitising data subjects on their rights concerning personal data.</p>

<p>Since its inception, the ODPC has set precedents through the resolution of various complaints logged by Kenyan citizens. The most prominent of these was the decision to <a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/news/local/nairobi-clubs-take-measures-to-prevent-fines-for-using-revellers-photos-on-social-2024072913185302378"><mark style="color: rgb(184, 0, 0); background-color: inherit;" class="pen-dark-red">fine Nairobi clubs for the unauthorised use of customers' images</mark></a> in promotional messages on their social media.</p>

<p>The ODPC also pronounced itself on the provisions of the Data Protection Act in July 2024 when politicians' phone numbers were widely shared by members of the public at the height of anti-Finance Bill 2024 protests.</p>

<p><strong>VIDEO: </strong><a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/business/domestic/ai-masterclass-at-nadpa-rapdp-conference-highlights-use-cases-of-ai-in-kenya-2024072917232969500"><mark style="color: rgb(184, 0, 0); background-color: inherit;" class="pen-dark-red"><strong>Kenyan lecturer who allows students to use ChatGPT explains why</strong></mark></a></p>

Eldoret City has become the eighth jurisdiction where the government agency has a presence. In addition to Nairobi, Kisumu, Mombasa, Nakuru, Nyeri, Machakos and Garissa.

Eldoret City set to cross new milestone this January

<p>The East African Community is a regional intergovernmental organisation comprising seven Partner States: Burundi, Democratic Republic of Congo, Kenya, Rwanda, South Sudan, Tanzania, and Uganda. </p>

<p>The EAC aims to promote economic, political, social, and cultural integration to improve the quality of life for the people of East Africa through increased competitiveness, value-added production, trade, and investments.</p>

<p>To enhance transparency and efficiency within the East African logistics sector, Apexloads developed the EAC Profile and the unique EAC Number (EAC#) database. These initiatives aim to streamline operations and build trust among stakeholders in the region's supply chain industry.</p>

<h3>What Is an EAC Profile and EAC Number?</h3>

<p>The EAC Profile is a centralised database that serves as the definitive source for verifying the credentials of third-party logistics providers (3PLs) operating within the East African Community. These include transporters, freight forwarders, brokers, and shippers.</p>

<p>By consolidating essential information, it offers businesses, regulatory authorities, and other stakeholders access to accurate and up-to-date data on logistics service providers.</p>

<p><strong>READ: </strong><a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/business/domestic/interesting-facts-about-africas-logistics-industry-in-2025-2024121512212284799"><mark style="color: rgb(184, 0, 0); background-color: inherit;" class="pen-dark-red"><strong>5 interesting facts about Africa's logistics industry</strong></mark></a></p>

<p>Upon successful registration and verification, each 3PL is assigned a unique EAC Number (EAC#). This identifier acts as a mark of credibility, enabling logistics companies to establish trust and recognition within the industry.</p>

<p>Shippers, insurance companies, financial institutions, and government entities can utilise the EAC# to verify the legitimacy and compliance of 3PLs, fostering a secure and trustworthy trade environment.</p>

<h3>Benefits of the EAC Profile and EAC Number</h3>

<p><strong>Credibility Verification: </strong>The platform provides a reliable means for businesses to confirm the legitimacy of potential partners, which is crucial in ensuring dependable logistics operations.</p>

<p><strong>Time and Cost Savings:</strong> By streamlining the due diligence process, the EAC Profile allows companies to make informed decisions swiftly, reducing the time and resources typically required for background checks.</p>

<p><strong>Standardisation and Efficiency:</strong> Promoting consistency and best practices within the logistics industry leads to improved operational efficiency, as businesses can rely on a standardized framework for collaboration.</p>

<p><strong>Ensures Compliance: </strong>Due to the strict <a target="_blank" class="editor-link" href="https://eacprofile.com/requirements/"><mark style="color: rgb(184, 0, 0); background-color: inherit;" class="pen-dark-red">requirements for acquiring an EAC#</mark></a>, operators are forced to remain compliant with local and regional laws and regulations.</p>

<h3>How to Register for an EAC Profile</h3>

<p>Logistics companies operating within the EAC can register by visiting the official <a target="_blank" class="editor-link" href="https://eacprofile.com/registration/"><mark style="color: rgb(184, 0, 0); background-color: inherit;" class="pen-dark-red">EAC Profile website</mark></a>.</p>

<p>The registration process involves creating a profile, completing a verification form, and uploading the necessary documents. Once verified, companies receive their unique EAC Number, signifying their compliance and credibility within the industry.</p>

<p>The introduction of the EAC Profile and EAC Number marks a pivotal step toward enhancing the integrity and efficiency of<a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/business/domestic/from-us-army-to-app-developer-charles-thuo-and-his-unique-solution-for-importers-2024102822171770411"><mark style="color: rgb(184, 0, 0); background-color: inherit;" class="pen-dark-red"> the logistics sector within the East African Community</mark></a>, fostering a more transparent and trustworthy environment for trade and commerce.</p>

What is EAC number, who qualifies for an EAC Profile?

Due to the strict requirements for acquiring an EAC#, operators are forced to remain compliant with local and regional laws and regulations.

What is EAC number, who qualifies to get it?

<p>Kenya is set to light up the skies in spectacular fashion as the clock strikes midnight on New Year’s Eve. </p>

<p>From Nairobi’s iconic cityscape to the coastal charm of Mombasa, here’s where to catch the best fireworks displays and celebrate the arrival of 2025 in style.</p>

<p><strong>READ: </strong><a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/news/local/govt-issues-directive-on-use-of-fireworks-as-festive-season-enters-peak-2024121809564902794"><mark style="color: rgb(184, 0, 0); background-color: inherit;" class="pen-dark-red"><strong>Gov't announces strict guidelines for fireworks as festive season enters peak</strong></mark></a></p>

<h2>Fireworks Extravaganza in Nairobi</h2>

<p>Nairobi remains a prime destination for fireworks enthusiasts. Here are some of the best events lighting up the capital:</p>

<p><strong>Kenyatta International Convention Centre (KICC):</strong> A time-honoured tradition, the KICC fireworks show is back to welcome the new year with vibrant lights and music. The free event is expected to attract massive crowds, making it a must-see for those who love the festive atmosphere.</p>

<p><strong>UAP Old Mutual Tower: </strong>Located in Upper Hill, Nairobi’s second-tallest building will host a grand fireworks show. With its panoramic city views, this event is perfect for those seeking a stunning vantage point. Old Mutual has promised a bigger and better display this year, encouraging spectators to find safe spots with clear views.</p>

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<p><strong>Soul Party and Live Fireworks: </strong>Held at the Ngong Hills Hotel, this exciting event offers a blend of DJ performances and a spectacular fireworks show. The Soul Party starts at 7:00 PM, making it an ideal choice for families and music lovers.</p>

<p><strong>New Year Fireworks at The Hub Karen: </strong>One of Nairobi’s premier shopping and lifestyle destinations, The Hub Karen, will host a dazzling fireworks display to ring in the new year. </p>

<p>Alongside the pyrotechnics, visitors can enjoy an array of dining options, live entertainment, and a family-friendly atmosphere. Entry is free, but early arrival is advised to secure the best viewing spots.</p>

<p>Recommended locations to watch these displays include rooftop bars, restaurants, and even popular landmarks.</p>

<h2>Ticketed Events for a Premium Experience</h2>

<p>For those looking to combine fireworks with exclusive celebrations, several ticketed events are happening around Nairobi and beyond:</p>

<p><strong>Pan Pacific Serviced Suites Nairobi: </strong>Enjoy a luxurious New Year’s Eve celebration with breathtaking fireworks and premium services.</p>

<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/DEM8HEYIuXG/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/DEM8HEYIuXG/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; 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<p><strong>GTC Mall: </strong>A hotspot for festive gatherings, offering a lively party atmosphere.</p>

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<p><strong>Dusit Princess Nairobi: </strong>Known for its elegant settings and vibrant entertainment, this event is ideal for a classy celebration.</p>

<p>Tickets for these events start from Sh3,000, ensuring an unforgettable evening.</p>

<h2>Coastal Fireworks and Festivities</h2>

<p>In Mombasa, the Kilua Beach Resort on the North Coast will host a family-friendly New Year’s Eve celebration featuring fireworks, buffet dining, and live music. Tickets are priced at Sh6,000 for adults and Sh3,000 for children, making it a perfect option for a coastal getaway.</p>

<h2>Eldoret&rsquo;s Rumoured Fireworks</h2>

<p>In Eldoret, <a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/lifestyle/events/eldoret-kitengela-all-set-to-host-first-weekend-of-tusker-oktobafest-2024-artistes-2024102822194868486"><mark style="color: rgb(184, 0, 0); background-color: inherit;" class="pen-dark-red">there’s speculation that Timba XO</mark></a>, the city’s top nightclub and restaurant, will host a fireworks display. Located along the Eldoret-Nakuru Road, the venue is known for its vibrant nightlife, but official confirmation of the event is still pending.</p>

<h2>Quick Guide to the Best Fireworks Locations</h2>

<ol><li><p>KICC, Nairobi:<i> Free entry.</i></p></li><li><p>Old Mutual Tower, Nairobi: <i>Free entry.</i></p></li><li><p>Soul Party at NHH, Nairobi: <i>Ticketed, starts at 7:00 PM.</i></p></li><li><p>The Hub Karen, Nairobi: <i>Free entry, family-friendly atmosphere.</i></p></li><li><p>Pan Pacific Serviced Suites Nairobi: <i>Ticketed.</i></p></li><li><p>GTC Mall, Nairobi: <i>Ticketed.</i></p></li><li><p>Dusit Princess Nairobi: <i>Ticketed.</i></p></li><li><p>Kilua Beach Resort, Mombasa: <i>Ticketed (Sh6,000 adults, Sh3,000 children).</i></p></li><li><p>Timba XO, Eldoret: <i>Unconfirmed.</i></p></li><li><p>The ALPS HOTEL, Nakuru:<i> Ticketed Sh500 adults, Sh250 kids</i></p></li></ol>

<p>Whether you prefer free displays under Nairobi&rsquo;s starry skies or exclusive celebrations in luxurious venues, Kenya has something for everyone this New Year&rsquo;s Eve. Wherever you choose to celebrate, don&rsquo;t forget to arrive early and secure your spot for the ultimate fireworks experience.</p>

<p><i>This content was generated by an AI model and verified by the author.</i></p>

Ring in 2025: Top spots to watch fireworks in Kenya this New Year’s Eve

From Nairobi’s iconic cityscape to the coastal charm of Mombasa, here’s where to catch the best fireworks displays and celebrate the arrival of 2025 in style.

<p>The festive season in Kenya is synonymous with indulgent meals and celebratory drinks. However, for those mindful of their weight and alcohol intake, making informed dietary choices is crucial.</p>

<p>Certain holiday foods can hinder weight management efforts, especially when combined with alcohol, while others can support your health goals.</p>

<h2>Foods to approach with caution during the holidays</h2>

<h3>1. Deep-fried and pastry-based dishes</h3>

<p>Items like samosas, mandazis, and deep-fried meats are calorie-dense and high in unhealthy fats. </p>

<p>Consuming these alongside alcohol can lead to excessive calorie intake, as alcohol itself is calorie-rich and can lower inhibitions, making overeating more likely.</p>

<h3>2. Creamy and cheese-laden foods</h3>

<p>Dishes such as creamy casseroles, cheese-filled pastries, and certain gratins are high in saturated fats and calories.</p>

<p>When paired with alcohol, they can contribute to weight gain and digestive discomfort.</p>

<p><strong>PULSE LIST: </strong><a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/lifestyle/food-and-travel/most-googled-recipes-shows-kenyans-peculiar-eating-habits-of-2024-2024121009564960369"><mark style="color: rgb(184, 0, 0); background-color: inherit;" class="pen-dark-red"><strong>Most Googled recipes shows Kenyans' peculiar eating habits of 2024</strong></mark></a></p>

<p>Traditional sweets like cakes, cookies, and puddings are loaded with sugars and fats.</p>

<p>Alcohol consumption can increase sugar cravings, leading to overindulgence in these desserts, which may spike blood sugar levels and promote fat storage.</p>

<p>Opt for roasted turkey, grilled fish, or lean cuts of beef. These provide essential amino acids and can promote satiety, helping to control overall calorie intake.</p>

<p>Including protein-rich foods can also aid in muscle maintenance, especially beneficial if you're engaging in physical activities during the holidays.</p>

<p><strong>READ: </strong><a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/lifestyle/food-and-travel/matumbo-and-4-other-foods-with-zero-nutritional-value-to-the-body-2024102822141970239"><mark style="color: rgb(184, 0, 0); background-color: inherit;" class="pen-dark-red"><strong>Matumbo, 4 other foods with zero nutritional value to the body</strong></mark></a></p>

<p>Fill your plate with <a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/lifestyle/food-and-travel/health-benefits-of-eating-misheveve-pumpkin-leaves-2024102822202773200"><mark style="color: rgb(184, 0, 0); background-color: inherit;" class="pen-dark-red">steamed or roasted vegetables like sukuma wiki (collard greens)</mark></a>, spinach, carrots, and broccoli.</p>

<p>These are low in calories and high in fiber, aiding digestion and promoting fullness, which can help mitigate the tendency to overeat when drinking alcohol.</p>

<p>Choose whole grain options such as brown rice, whole wheat chapati, or quinoa.</p>

<p>These complex carbohydrates provide sustained energy and are more filling, reducing the likelihood of excessive snacking.</p>

<p>Incorporate fruits like pineapple, mangoes, and oranges into your meals or as desserts.</p>

<p>They offer natural sweetness, <a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/lifestyle/food-and-travel/how-much-avocado-a-day-is-too-much-2024072917490436790"><mark style="color: rgb(184, 0, 0); background-color: inherit;" class="pen-dark-red">essential vitamins</mark></a>, and hydration, which is particularly beneficial when consuming alcohol.</p>

<h2>Additional tips for a balanced holiday diet</h2>

<p><strong>Moderate Alcohol Consumption: </strong>Set a limit to your alcohol intake and alternate alcoholic drinks with water or non-sweetened beverages to stay hydrated and reduce overall calorie consumption.</p>

<p><strong>Mindful Eating:</strong> Eat slowly and savor each bite. This practice can enhance your eating experience and help you recognise fullness cues, preventing overeating.</p>

<p><strong>Stay Active:</strong> Incorporate physical activities such as walking, dancing, or traditional games into your holiday routine. This not only helps burn calories but also keeps the festive spirit alive..</p>

<p>By making conscious food choices and maintaining moderation, you can enjoy the festive season's culinary delights without compromising your weight management goals, even when partaking in alcoholic beverages.</p>

<p><i><strong>This content was generated by an AI model and verified by the author.&nbsp;</strong></i></p>

For those mindful of their weight and alcohol intake, making informed dietary choices is crucial.

3 foods to avoid if you're drinking this festive season

<p>Details have now emerged on the content direction Gideon Kibet alias Kibet Bull was planning to pursue before his family reported him missing in a suspected abduction.</p>

<p>In a media briefing on Thursday, Busia Senator Okiya Omtatah recounted his closed-door interaction with the <a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/news/politics/abduction-of-4-influencers-triggers-raila-2024122606122268205"><mark style="color: rgb(184, 0, 0); background-color: inherit;" class="pen-dark-red">Kasongo silhouette creator where Kibet Bull</mark></a> outlined his future plans.</p>

<blockquote><p>Until he walked in here, I had not known he was the creator behind the Kasongo silhouette cartoons. He told me he is the one who does it and explained how he creates the stories. <br><br>That's the first time I was meeting him, I didn't even know he existed. I'd seen the cartoons but my footprint on social media is very light. Personally, I was thrilled that he walked in here and introduced himself.</p></blockquote>

<p>According to Senator Omtatah, Kibet was intent on keeping up with his content creation and he had set out in a new direction that would incorporate more emerging political ideologies.</p>

Senator from Busia County, Okiya Omtatah during a public discussion in September 2024

<p><strong>READ: </strong><a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/news/local/ig-douglas-kanja-statement-on-missing-social-media-influencers-2024122608034021147"><mark style="color: rgb(184, 0, 0); background-color: inherit;" class="pen-dark-red"><strong>IG Kanja points finger at Kenyans on abduction claims</strong></mark></a></p>

<p>Specifically, Kibet had intended to develop content around Omtatah's push to unseat President William Ruto in the 2027 presidential election. Kibet Bull was interested in the Senator's possible presidential bid and what his campaign strategy would be.</p>

<blockquote><p>During our discussions, he wanted to understand my manifesto, or my agenda so that he could incorporate it in his cartoons. He promised that as he was going up for studies at the Tel Aviv university he would with his work. He had understood the purpose of my saying that I wanted to become the president of this country come 2027.</p></blockquote>

<h3>Kibet Bull was scheduled to travel to Israel</h3>

<p>Senator Omtatah and Kibet's interaction took place on Tuesday at the Senator's offices just before he could not be reached by his family members on the phone.</p>

<p>The social media sensation had travelled from Nakuru to Nairobi ahead of his trip to Israel where he would be joining a university in Tel Aviv to further his studies.</p>

<p>Omtatah has reported that Kibet was being trailed by a Subaru with three occupants who parked across from his offices for the duration of their meeting and left as soon as Kibet also left for his brother's apartment in Kikuyu.</p>

<blockquote><p>I strongly believe that Kibet was tracked and abducted by officers from the Directorate of Criminal Investigations because, as soon as he arrived, my security informed me that they were monitoring a white Subaru, which was mounted with suspected spy communication gadgets used to intercept phone conversations</p></blockquote>

<p>Kibet would disappear after leaving Omtatah's offices and is yet to resurface.</p>

An illustration created by cartoonist Gideon Kibet alias Kibet Bull

In a media briefing on Thursday, Busia Senator Okiya Omtatah recounted his closed-door interaction with the Kasongo silhouette creator where Kibet Bull outlined his future plans.

Content Kibet Bull was planning to create before disappearance

<p>Beyoncé once again proved why she remains an unrivalled force in entertainment with her spectacular halftime performance during the NFL Christmas Gameday on December 25, 2024. </p>

<p>Taking place at the iconic NRG Stadium in her hometown of Houston, Texas, the performance showcased not only her incredible talent but also her deep connection to her Texan roots. </p>

<p>The highly anticipated show, streamed live on Netflix, introduced millions of viewers to her latest creative endeavour, Cowboy Carter, a country-inspired album that has garnered critical and commercial acclaim.</p>

Beyoncé makes an entrance at the NFL Christmas Gameday Half Time show

<p>The performance became even more memorable when <a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/entertainment/celebrities/blue-ivy-lands-lion-king-role-set-to-star-alongside-beyonce-her-mother-2024072917163407713"><mark style="color: rgb(184, 0, 0); background-color: inherit;" class="pen-dark-red">her 12-year-old daughter, Blue Ivy, joined her on stage, </mark></a>creating a heartwarming moment of family unity. </p>

<p>Fans were left mesmerised by Beyoncé's masterful vocals, breathtaking choreography, and stunning Western-themed visuals. </p>

<p>The event not only underscored her status as a global icon but also marked a historic partnership between the NFL and Netflix, setting a new benchmark for live sports and entertainment collaborations.</p>

<p>Beyoncé commenced the show dramatically, entering the stadium atop a white horse while singing <i><strong>'16 Carriages'</strong></i>.</p>

<p>She then performed <i><strong>'Blackbiird'</strong></i>, accompanied by rising Black female country artists Tanner Adell, Tiera Kennedy, Reyna Roberts, and Brittney Spencer.</p>

Beyoncé, Tanner Adell, Brittney Spencer, Reyna Roberts, and Tiera Kennedy at the NFL Christmas Gameday Halftime show

Beyoncé, Tanner Adell, Brittney Spencer, Reyna Roberts, and Tiera Kennedy at the NFL Christmas Gameday Half Time show

<p>The setlist also included <i><strong>'Ya Ya'</strong></i>, <i><strong>'My House'</strong></i>, and <i><strong>'Jolene'</strong></i>. Special guests Shaboozey and Post Malone joined her for <i><strong>'Sweet Honey Buckiin'</strong></i> and <i><strong>'Levii's Jeans'</strong></i>, respectively.</p>

<h3>Beyoncé's spectacular NFL Halftime Show with Blue Ivy</h3>

<p>A highlight of the evening was when her 12-year-old daughter, Blue Ivy, took the stage to line dance alongside her mother during <i><strong>'Texas Hold 'Em'</strong></i>, <a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/lifestyle/womens-health/beyonce-and-jay-z-were-always-going-to-work-out-according-to-astrology-2024082012293453843"><mark style="color: rgb(184, 0, 0); background-color: inherit;" class="pen-dark-red">marking a memorable family moment.</mark></a></p>

<p>The performance was notable not only for its musical excellence but also for its visual spectacle. Beyoncé donned an all-white bodysuit with chaps and a wide-brimmed cowboy hat, reflecting her Texan roots.</p>

<p><strong>READ: </strong><a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/kenya-the-new-york-times-entertainment/a-church-service-inspired-by-beyonce-no-halo-required-2024081900405971000"><mark style="color: rgb(184, 0, 0); background-color: inherit;" class="pen-dark-red"><strong>Church service Inspired by Beyoncé, no halo required</strong></mark></a></p>

<p>The stage design and choreography paid homage to Western themes, enhancing the <i><strong>'Cowboy Carter'</strong></i> aesthetic.</p>

<p>This event marked Beyoncé's return to the NFL halftime stage, following her previous performances at Super Bowl XLVII in 2013 and Super Bowl 50 in 2016.</p>

<p>The collaboration between the NFL and Netflix for this Christmas Day game introduced a new tradition of streaming live sports events, expanding access for global audiences</p>

<h3>Beyoncé's surprise drop scheduled for January 14, 2025</h3>

<p><i>'Cowboy Carter'</i>, released in March 2024, has been a significant success, earning <a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/entertainment/beyonce-singer-channels-goddess-oun-in-grammy-2017-performance-2024081704560852387"><mark style="color: rgb(184, 0, 0); background-color: inherit;" class="pen-dark-red">Beyoncé 11 Grammy nominations,</mark></a> including Album of the Year. </p>

<p>The album blends country influences with her signature style, showcasing her versatility as an artist. Despite its success, the album did not receive nominations at the 2024 CMA Awards, though it did make Beyoncé the first Black woman to top Billboard's Country Albums chart.</p>

<p>The halftime show concluded with Beyoncé announcing a surprise drop scheduled for January 14, 2025. While details remain undisclosed, fans speculate it could be a new tour or the release of the third act from her Renaissance era.</p>

<p>Overall, Beyoncé's halftime performance was a testament to her enduring artistry and ability to innovate within the music industry, leaving fans eagerly anticipating her next move.</p>

<p><i><strong>This content was generated by an AI model and verified by the author.</strong></i></p>

The highly anticipated show, streamed live on Netflix, introduced millions of viewers to her latest creative endeavour, Cowboy Carter, a country-inspired album that has garnered critical and commercial acclaim.

January 14th surprise, Blue Ivy appearance mark Beyoncé's halftime show

<p>The National Police Service (NPS) has categorically denied claims that its officers are involved in the recent wave of abductions targeting social media influencers and other individuals. </p>

<p>In a press statement released on December 26, 2024, Inspector General Douglas Kanja Kirocho emphasised that the constitutional mandate of the police is<i> "not to abduct, but arrest criminal offenders."</i></p>

<p>The clarification comes amidst growing <a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/news/politics/abduction-of-4-influencers-triggers-raila-2024122606122268205">public outcry over the disappearance of figures like Gideon Kibet</a>, a prominent cartoonist, and Peter Muteti, a social media influencer. </p>

<p>Families and opposition leaders have accused security forces of being behind the abductions, prompting the NPS to issue a response.</p>

Inspector General of Police Douglas Kanja

<h3>Police commitment to due process</h3>

<p><i>"The procedure as per the Service Standing Orders informs that all arrests be recorded in the Occurrence Book for subsequent arraignment in court," </i>the statement read. The NPS further assured the public that any suspects who fail to meet procedural thresholds are released from custody.</p>

<p>The police reiterated their commitment to due process, stating there is <i>"no police station in the country that is holding the reported abductees". </i></p>

<p><strong>READ: </strong><a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/news/local/ipoa-deploys-rapid-response-teams-after-abductions-in-several-counties-2024122515070004589"><mark style="color: rgb(184, 0, 0); background-color: inherit;" class="pen-dark-red"><strong>IPOA deploys rapid response teams after abductions in several counties</strong></mark></a></p>

<p>The statement also underscored that Kenya's democratic framework guarantees freedom of expression, albeit with responsibilities.</p>

<blockquote><p>Freedom not only comes with certain limitations but should at all times be exercised with utmost responsibility.</p></blockquote>

<p>The NPS has confirmed that the matter is under investigation by the Independent Policing Oversight Authority (IPOA) and other independent bodies. The statement appealed to the public to provide any relevant information about missing persons.</p>

<p><i>"We appeal to anybody with relevant information about any missing person to report to the nearest police station,"</i> the Inspector General urged. </p>

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">PRESS STATEMENT : CLARIFICATION ON ALLEGED ABDUCTIONS BY NATIONAL POLICE SERVICE <a href="https://t.co/1W8nhBDntE">pic.twitter.com/1W8nhBDntE</a></p>&mdash; National Police Service-Kenya (@NPSOfficial_KE) <a href="https://twitter.com/NPSOfficial_KE/status/1872162438705192985?ref_src=twsrc%5Etfw">December 26, 2024</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

<p>This move aligns with IPOA's deployment of rapid response teams to investigate the abductions and hold any culpable officers accountable.</p>

<p>In the statement, the NPS expressed concern over the spread of <i>"false, fabricated, malicious, distasteful, misinformed and unverified information" </i>aimed at tarnishing its reputation. </p>

<p>The police appealed to the public to refrain from propagating such claims and to allow independent investigations to take their course.</p>

<p>The abductions have raised significant concerns about the safety of outspoken individuals and the state of freedom of expression in Kenya. </p>

<p>The statement by the NPS seeks to quell public anxiety while reaffirming its commitment to serving and protecting all Kenyans.</p>

Inspector General of Police Douglas Kanja during a visit to Kenya Navy Base, Manda on December 24, 2024

In a press statement released on December 26, 2024, Inspector General Douglas Kanja Kirocho emphasised that the constitutional mandate of the police is "not to abduct, but arrest criminal offenders."

IG Kanja points finger at Kenyans on abduction claims

<p>In recent weeks, Kenya has been gripped by a chilling wave of abductions targeting social media influencers and content creators known for their criticism of the government. </p>

<p>These alarming incidents have raised serious concerns about the state of freedom of expression in the country, with human rights groups, opposition leaders, and families of the victims calling for urgent action.</p>

<p>The most recent cases include the disappearance of Gideon Kibet, a popular cartoonist also known as 'Kibet Bull', and his brother Rony Kiplangat. </p>

<p>Kibet is widely recognised for his satirical illustrations that often take aim at President William Ruto and government officials. His family reported that both brothers disappeared under mysterious circumstances earlier this week</p>

<p>His disappearance, alongside that of other young influencers such as Peter Muteti, Benard Kavuli and Billy Wanyiri, has sparked nationwide outrage and growing fears about the safety of those using their platforms to speak out against the administration.</p>

<p>22-year-old social media influencer Muteti was allegedly abducted in Uthiru, Nairobi, after posting a controversial image of President Ruto on his X account. Witnesses recounted that four armed men forced Muteti into a vehicle, after which he became unreachable.</p>

<p><strong>READ: </strong><a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/news/local/activist-bob-njagis-account-of-torture-during-32-day-abduction-2024102822112817031"><mark style="color: rgb(184, 0, 0); background-color: inherit;" class="pen-dark-red"><strong>Activist Bob Njagi's account of torture during 32-day abduction</strong></mark></a></p>

<p>In Embu, 24-year-old student and content creator Billy Wanyiri, known for his online critiques, was reportedly abducted outside a barbershop by individuals believed to be security agents. His family has appealed to President Ruto for assistance in locating their son.</p>

<h3>IPOA deploys rapid response teams after abductions in several counties</h3>

<p>The Independent Policing Oversight Authority <a target="_blank" class="editor-link" href="https://www.pulselive.co.ke/articles/news/local/ipoa-deploys-rapid-response-teams-after-abductions-in-several-counties-2024122515070004589"><mark style="color: rgb(184, 0, 0); background-color: inherit;" class="pen-dark-red">(IPOA) has launched investigations</mark></a>, while opposition leaders and rights groups have condemned the abductions as a blatant violation of constitutional freedoms. </p>

<p>IPOA Chairperson Ahmed Issack expressed concern over the trend and confirmed that Rapid Response Teams have been deployed to gather evidence and determine the circumstances surrounding these incidents. </p>

Opposition leader Raila Odinga has denounced the abductions, describing them as "primitive and unacceptable," and has called on the government to cease such actions immediately.

Miriam Mwende

Articles written by the author

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