A few years ago Vera Sidika shocked many when she went on national TV and revealed that she had spent 50 Million Kshs on her skin lightening (not bleaching) procedure.

And it seems that people are willing to pay whatever it takes to achieve what they perceive as beauty such as Nairobi diaries star Bridget Achieng who spent million for her ‘Mask Off’ procedure which she calls getting a ‘skin tan’.

When asked on Dr Ofweneke’s show how much she has spent to look lighter, Bridget said“I have lost count right now but the last time I checked it was close to 3 Million Kshs or so. It’s part of my life you to accept and sit down and decide you wanna do this. You don’t just wake up and decide you wanna do a skin tan.”

She then went on to reveal that she never felt beautiful growing up because her mum didn’t tell her she was cute growing up as she was more concerned about putting food on the table and paying school fees.

“From when I was a kid I never felt beautiful because African parents never tell you that you are beautiful. I never felt loved as a kid, I will be honest. So I thought if I do it I would feel beautiful…I don’t regret anything and the attention it comes with it keeps me going.” She confessed.

So would she advise ladies to lighten their skin? Well, she would as she feels that men appreciate lighter-skinned women.

“I would advise any girl (to bleach). Men will tell you to stay like that then the next day you see them in a restaurant with a light skinned girl.”

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